The Hawai‘i Tourism Authority (HTA) provides comprehensive management of tourism for the State of Hawai‘i . HTA is the state’s official source for information on tourism market research, partnership opportunities, industry news and timely updates during emergency situations. Their mission is to strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. HTA aims to manage tourism in a way that helps improve the quality of life for residents and communities across the state. Our marketing now includes teaching visitors to be responsible, with the goal of sustainable tourism.